Disney is Dead: The Politics of Brands and Why Profitable Brands Remain Neutral

Disney should stick to its Theme Parks and remain neutral in matters of culture.

Go Woke, Go Broke.

Even Bob Eisner loving CNBC will not be able to do enough DeSantis bashing to stop the financial bloodbath.  Much like football fans and Bud Lite Drinkers, millions of Americans are scratching Disney Vacation Dream off their bucket list.  The Disney brand is fast becoming one that is more for the “anything goes in Vegas crowd” rather than one a family wishes to associate with.  Disney films are no longer suitable for children and have become weapons of manipulative Woke propaganda.

Anheuser-Busch shareholders are bailing out.  The stock is tanking.  Why would one invest money in a company that is anti-profits?  It’s that simple.

Making billion dollar decisions based on the perceived cultural grievances of a few—and I do mean a few—Americans that are part of the perpetual grievance class is downright foolish.

Hundreds of other brands across the nation may also be wondering why their profits are down.

News Flash:  Millions of Americans are actively avoiding your brands.

Corporations concerned about the bottom line (as they should be) may wish to examine their own boards’ participatory activities in the culture wars.  I personally know dozens of school teachers that are very brand conscious when it comes to these matters and they are social influencers of the highest degree in their communities.  Most of these teachers are Hispanic.  Whether the East and West Coast liberals wish to acknowledge it or not, 75% of Amdericans hold conservative values, no matter what color or if a family member happens to be a full blown queer.  The growing Hispanic population in America is not Queer, is not liberal, and do not uphold Woke Cultural values.  Companies wishing to cater to this growing segment of the U.S. population should wise up.  Think Goya.

Investing in so-called Brand Ambassadors is a tricky business and there can be many reasons why Americans may despise your ambassador and therefore avoid your brand like the plague.  I for one simply cannot stand Martha Stewart.  I often spot her discounted items flooding venues from Home Goods stores to eBay.  I actually think some the products her name is attached to are quite attractive with some degree of quality.  But once I see the Martha Stewart tag on it, I toss it back in the bargain bin.  I am not the only person that does this.

I won’t buy high end cookware that has a celebrity chef’s name on it.  Most chefs generally know nothing about quality manufacturing methods and their endorsement therefore does nothing for me.  Besides, I have a man sized ego and I don’t want another chef’s name hanging in MY kitchen, what?  It is my kitchen after-all.  There are thousands of home chefs just like me out there.  We will buy solid brands that remain solid brands based on the quality of the cookware.  Got it?  Now get cooking!

Black Americans are absolutely correct, White and Hispanic Americans are just as racist as they are.  Read that again.  Everybody is a racist to some degree whether they wish to admit it or not.

Old Spice anyone?  No thank you.  What happened to the North Eastern Sailor that I admired as a kid.   That guy made me want to go to sea, and buy Old Spice.  Deon Sanders does nothing for me.  I no longer buy Old Spice.

Brands should also keep a watchful eye on their marketing departments.  In this department, some brands actually do listen.  I have successfully written to brands and as a direct result seen ads pulled from the market.  Why would a brand think it is OK to show cultural shock videos to entice buyers?  I wrote in on the LeBron James prison ad for Frito Lays, as the ad was so dim and dark and negative towards Hispanics that my family switched potato chip brands.  If you want to glorify prisons, don’t do it with my potato chip dime, what?  When I visit Tio Jose in prison, we don’t discuss potato chips or LeBron James for that matter.

Frito Lays also ran an ad showing a white man with milk on his lips catering to a black man in a bathtub.  I got this ad pulled easily.  What the hell were they thinking?  This is what happens when an ad producing company has not a clue that neutrality equals profits.

And then there was the Pandemic flooding of Home Goods, Marshalls, and TJ Maxx with Black Santa Clauses.  Really?  Idiots!  Most of those ended up in the trash or in some parts of the South, .22 caliber rifle range targets.   What’s next?  White Michael Jordans?

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