FTC Rules Guiding the Jewelry, Precious Metals, and Pewter Industries

The Hope Diamond

FEDERAL TRADE COMMISSION
16 CFR Part 23
Guides for the Jewelry, Precious
Metals, and Pewter Industries

The US Government has laws guiding the business practices of the Jewelry and Precious Metals Industries.  If you are unclear as a seller as to your obligations under the law as related to any of these products or are wondering as a buyer whether or not a seller is accurately describing an item for sale and following the law, then this document is well worth a read. Click to read a copy of 16 CFR Part 23 as updated in 2018.

Click on the blue link to download a copy of 16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries

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PART 23—GUIDES FOR THE
JEWELRY, PRECIOUS METALS, AND
PEWTER INDUSTRIES
Sec.
23.0 Scope and application.
23.1 Deception (general).
23.2 Misuse of the terms ‘‘handmade,’’
‘‘hand-polished,’’ etc.
23.3 Misrepresentation as to gold content.
23.4 Misuse of the word ‘‘vermeil.’’
23.5 Misrepresentation as to silver content.
23.6 Misuse of the words ‘‘platinum,’’
‘‘iridium,’’ ‘‘palladium,’’ ‘‘ruthenium,’’
‘‘rhodium,’’ and ‘‘osmium.’’
23.7 Disclosure of surface-layer application
of rhodium.
23.8 Misrepresentation as to products
containing more than one precious
metal.
23.9 Misrepresentation as to content of
pewter.
23.10 Additional guidance for the use of
quality marks.
23.11 Misuse of ‘‘corrosion proof,’’ ‘‘non-
corrosive,’’ ‘‘corrosion resistant,’’ ‘‘rust
proof,’’ ‘‘rust resistant,’’ etc.
23.12 Definition and misuse of the word
‘‘diamond.’’
23.13 Misuse of the words ‘‘flawless,’’
‘‘perfect,’’ etc.
23.14 Disclosure of treatments to diamonds.
23.15 Misuse of the term ‘‘blue white.’’
23.16 Misuse of the term ‘‘properly cut,’’
etc.
23.17 Misuse of the words ‘‘brilliant’’ and
‘‘full cut.’’
23.18 Misrepresentation of weight and
‘‘total weight.’’
23.19 Definitions of various pearls.
23.20 Misuse of the word ‘‘pearl.’’
23.21 Misuse of terms such as ‘‘cultured
pearl,’’ ‘‘seed pearl,’’ ‘‘Oriental pearl,’’
‘‘natura,’’ ‘‘kultured,’’ ‘‘real,’’ ‘‘gem,’’
‘‘synthetic,’’ and regional designations.
23.22 Misrepresentation as to cultured
pearls.
23.23 Disclosure of treatments to pearls and
cultured pearls.
23.24 Disclosure of treatments to
gemstones.

23.25 Misuse of the words ‘‘ruby,’’
‘‘sapphire,’’ ‘‘emerald,’’ ‘‘topaz,’’
‘‘stone,’’ ‘‘birthstone,’’ ‘‘gemstone,’’ etc.
23.26 Misrepresentation as to varietal name.
23.27 Misuse of the words ‘‘real,’’
‘‘genuine,’’ ‘‘natural,’’ ‘‘precious,’’ etc.
23.28 Misuse of the words ‘‘flawless,’’
‘‘perfect,’’ etc.
Appendix to Part 23—Exemptions
Recognized in the Assay for Quality of
Gold Alloy, Gold Filled, Gold Overlay,
Rolled Gold Plate, Silver, and Platinum
Industry Products
Authority: 15 U.S.C. 45, 46.

 

 

 

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